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BLC Panel - Building, Evolving and Optimizing Strong Brands

THIS EVENT HAS BEEN POSTPHONED AND WILL NOT BE HELD ON FEBRUARY 10.

At a time when some long-established companies have withered away, new companies have realized meteoric growth and success through well thought out brand strategies. What do successful companies do to establish and protect their brand, maintain market share, evolve, and grow brand loyalty? Whether you’re launching a never-seen-before product, or fighting to maintain market share, you will gain knowledge and receive advice from BLC’s four professional experts.

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By February 5: $18 for Federation Campaign donors of $500+ ($365+ for those age 36 and under); $36 for all others.

February 6 and thereafter: $25 for Federation Campaign donors of $500+ ($365+ for those age 36 and under);  $50 for all others.

Interests: , Young Adults
Date: 
February 10, 2015
TIME: 
12:00 AM
Apple Calendar Outlook Google (online)
Location: 
Duane Morris LLP
2475 Hanover St
City: 
Palo Alto

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Organized By: 
Business Leadership Council of the Jewish Community Federation and Endowment Fund
Event Contact Person: 
BLC Manager
blc@sfjcf.org
415.369.2875
Speakers: 
Liz Berman, Senior Director, Integration, Innovation & Marketing
Liz directs portfolio strategy for Safeway’s $7 billion Own Brands business, which includes Safeway Brand, Safeway SELECT, Lucerne, O Organics, and more. In her role, Berman leads strategy, analytics and marketing activation for the brand portfolio. She is also currently leading the Own Brands integration work for the pending Safeway/Albertsons grocery merger. Prior to Safeway, Berman worked at PepsiCo in roles in brand management, shopper marketing, and shopper insights & strategy and as a management consultant. Berman has an M.B.A. from Harvard Business School and a B.A. in economics from Yale University.
Sue Hutner, Founder, Brand Strategy Director, HDSF
Sue Hutner helps clients create dynamic brands that alter the customer experience. From high tech to real estate development, healthcare and the food and wine industry, her focus is driving growth through brand activation— forging emotional connections to influence decisions and inspire action. Prior to launching HDSF (formerly Hutner Descollonges), Sue was a principal of the San Francisco firm Wang Hutner Design. In Boston, she was one of the lead designers at Bronner Slosberg (now Digitas). Sue began her creative career in Italy, editing art books for Centro d’Italia of Florence, one of Italy’s premier publishers. She later moved to Rome, creating multilingual marketing collateral for the United Nations. As a former board member of AIGA, Sue led the country’s first Business Outreach Division, developing a successful partnership with Apple. The outcome was the ongoing monthly lecture series “Why Good Design Matters,” featuring speakers from Dwell magazine, Haas School of Business, Design Within Reach, and other internationally recognized design leaders. She is active in San Francisco’s Planning and Urban Research Association (SPUR), as well as the Urban Land Institute (ULI). A 1983 graduate of the University of Michigan, Sue holds a BFA with an English minor, magna cum laude.
Catherine Lewi, Head of YouTube Brand Content, Global Brand Solutions and Innovations, Google
Catherine’s team mission is to educate and inspire brand marketers to leverage YouTube to connect with the new generation of consumers. YouTube is the platform of choice for more than one billion viewers across the globe and reflects a new way to connect to content, not as viewers but as fans who want to interact directly with the creators. This means that brands need to find new ways to engage with this audience. Catherine leads a cross functional team including content specialists, product managers, B2B marketing professionals and the various Google regional teams to develop immersive programs and educational resources such as “The YouTube creators Playbook for Brand”, which shows marketers and agencies how they can translate the best practices of the successful YouTube creators to reach their marketing goals.

Catherine moved to California 1,5 years ago from Google Paris, where she was in charge of developing the cross-product brand solutions for the SEEMEA Region (Southern Eastern Europe Middle East and Africa). In this role Catherine also worked on launching and promoting brands adoption of the Google+ Social platform.

Before joining Google, Catherine has spent more than 15 years in Europe as a brand marketer for international leading consumer goods companies. Catherine started as a brand manager with Procter & Gamble for whom she launched the Always brand in Europe. After a consulting experience in the Boston Consulting Group Consumer & Retail Practice, Catherine joined the Swiss food giant Nestle where she led the marketing training and became the European marketing director for Nestle Chilled Dairy. Catherine then became marketing director for Sara Lee, where she was in charge of the company’s global body care brands portfolio and, after a successful turnaround of this business in Europe, she participated in the sale of the main brands to Unilever and Colgate.

Mark Steiner, Partner, Duane Morris LLP
Mark A. Steiner is co-chair of the Trademark/Copyright Practice at Duane Morris. He is a brand protection attorney. Mr. Steiner offers clients a strong combination of trial experience, counseling, enforcement, procurement and licensing expertise in matters concerning trademarks, trade identity, Internet domain names, copyrights, trade secrets and unfair competition. He has represented companies ranging in size from start-ups to Fortune 500 in a wide variety of industries, including e-commerce, computer hardware and software, networking, retail, architectural and engineering-design services, personal-care products, sporting goods, clothing, toys and games, food and beverage, hotels and restaurants. He serves as intellectual property counsel to companies at various stages of development, from inception to maturity. Mr. Steiner regularly assists clients in the management and enforcement of domestic and international trademark portfolios. Mr. Steiner has been practicing trademark and copyright law for over 30 years. He has taught intellectual property law at the University of Paris. Mr. Steiner is a 1979 graduate of the University of California, Hastings College of the Law, where he was an editor of the Hastings Communications and Entertainment Law Journal, and a graduate, with high honors, of the University of California at Davis.