Manager, Digital Marketing

LOCATION: Hybrid

COMPENSATION RANGE: $94,000 - $117,500

JOB TYPE: Regular, Full-Time, Exempt

ORGANIZATIONAL OVERVIEW

As a center for Jewish philanthropy, the Jewish Community Federation and Endowment Fund (the Federation) mobilizes assets to support the most pressing issues of our time, while building and sustaining thriving Jewish communities in the Bay Area, Israel and beyond for generations to come. We inspire personal and collaborative philanthropy, and facilitate grantmaking, impact lending, and advocacy to make the world a better place.
 
With our work guided by Jewish values, the Federation operates as a community foundation, partnering with individuals and families to implement their charitable visions as well as to connect and strengthen the Jewish non-profit sector. In 2022, the Federation granted and loaned more than $245 million, making it the single largest funder of Jewish causes in the state of California. Learn more about us.
 
The Federation is seeking a highly motivated and qualified individual with a variety of skill sets who wants to join a team working to build a new model of 21st century and next generation Federation engagement.

RESPONSIBILITIES

Primary Responsibilities

• Manage the design, calendaring, production, scheduling, distribution, and analysis of digital marketing campaigns, including email and  social media (organic and paid).
• Develop and implement multi-channel digital campaigns to promote brand awareness and bring new users to the Federation’s digital properties.
• Administer Federation-owned social media channels (Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.) understanding the demographic and audience needs for each platform and audience.
• Proofread, design, and build emails that relay and ensure brand clarity, consistency and voice.
• In partnership with the Content Marketing Manager, curate, draft, and edit engaging online content including videos and images, and promote across a variety of online platforms.
• Perform quality assurance for digital collateral — testing links, proofing, attaching pre-approved lists, and checking renderings.
• Develop digital campaigns and targeted online outreach efforts, identifying engagement opportunities.
• Prioritize projects, coordinate production timelines, secure deadlines, and work with internal departments to ensure timely deliverables.
• Work with our team to brainstorm new and innovative growth strategies.

Secondary Responsibilities

• Track and report on metrics and KPIs across all online properties and help identify patterns in data and online constituent behavior to inform marketing strategy; communicate performance to marketing team and to broader organization.
• Collaborate with internal stakeholders and external consultants to support donor engagement and retention by advising on and executing tactics that promote short- and long-term objectives. This includes email acquisition, social media traffic analysis, and social media outreach.
• Create a social media style guide that defines parameters and standards for best practices on each platform; provide tools and training to content creators across the organization.
• Advise on the marketing department’s efforts to brand, design, develop, and implement site surveys, online promotions, and online outreach initiatives.
• Develop, evaluate, and oversee implementation of A/B testing protocol and procedures.
• Develop digital marketing toolkits for partner marketing efforts.
• Manage vendors on digital marketing-related projects.
• Keep a constant pulse on industry trends, with an eye on the digital landscape.

QUALIFICATIONS (KNOWLEDGE, SKILLS, ABILITIES)

Basic Qualifications:

• 5+ years of digital marketing experience.
• Experience with organic and paid social platforms (Twitter, LinkedIn, Instagram, Facebook, and YouTube), metrics, and scheduling platforms.
• Solid understanding of email marketing, latest trends and technologies.
• Working knowledge of Marketo, Hootsuite, Meta Business Suite, all social platforms, and Salesforce preferred.
• Experience producing and developing digital content including writing and editing, creating visuals, and formatting HTML e-mail templates.
• Passion for learning with excellent verbal and written communications skills; creative contributor, ability to write clear compelling content and use storytelling to build online engagement.

Preferred Qualifications:

• Experience tracking and optimizing digital campaign.
• Knowledge of Canva, Photoshop, HTML, CSS, UTM tags, Google Analytics, Google AdWords, and lead generation.
• Passion for social media and on top of current social media best practices and trend.
• Ability to effectively communicate technical details to both non-technical and IT staff.
• Effectively communicates and works as a team player.
• Resourceful and resilient; ability to prioritize and multitask in a fast-paced, deadline-driven environment with high attention to detail.
• Creative, strategic, and collaborative approach to problem-solving.
• Self-motivated with strong project management and time management skills.
• Interest in the Bay Area Jewish community, Jewish holidays, traditions, and customs preferred.

EDUCATION AND EXPERIENCE

• Bachelor’s degree required.

TO APPLY
Please send a copy of your resume with a cover letter to hr@sfjcf.org. All applications and inquiries will receive a response and will be kept strictly confidential. 

Salary commensurate with experience. Excellent benefits — medical, dental, vision, vacation, sick pay, holidays (including Jewish), and retirement plan.

EMPLOYMENT PRACTICES

The Federation views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a company culture where everyone can thrive. We strive to create a community that draws upon the widest possible talent pool to unify excellence and diversity while fully embracing individuals from varied backgrounds, cultures, races, identities, life experiences, perspectives, beliefs, and values. The Jewish Community Federation and Endowment Fund is an equal opportunity employer.