Branding and Naming Consultation
You are here
Overview
Scope
The problem Tawonga is trying to solve is landing on optimal names of programs that draw people in with compelling and accurate branding. We seek an expert advisor in creative marketing to help us name and brand programs.
Within the above scope of work, we specifically are seeking guidance around a branding convention or framework for naming new and existing Tawonga programs and initiatives. Naming opportunities include our year-round locally run programs currently referred to as "Tawonga Down the Mountain" as well as our spring, summer and fall Family Camps. We are also seeking guidance to create a tagline for the organization.
Project Results
Determining the optimal brands and names for our programs and initiatives will help Tawonga by maintaining the agency's brand equity and by ensuring the success of those programs.
Post-engagement, Tawonga will be better positioned to make an impact in the community due to having more effectively marketed to our target audiences. We will thus be able to reach and serve more community members with our programs, which results in increased self-esteem in children, a deeper connection to Jewish identity and community and a partnership with nature.
Organization Description
Camp Tawonga's office is in San Francisco and our camp site is in Groveland, California, seven miles west of Yosemite National Park. Our mission is to raise self esteem, create cooperative community, inspire people to participate in social justice and to provide tools to build positive Jewish connections and identity.
Required Skills/Experience
Experience guiding organizations in tagline development and/or naming programs.
Experience with family or youth-serving clients preferred.
