Marketing Advice to Increase Customer Acquisition/Retention
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Overview
Scope & Deliverables
Fair Trade Judaica has a wonderful array of products available in our online store, but we need to increase traffic and sales. Targeting our demographic is a top priority. We currently have a mailing list of 3,000, but need to look at increasing our customer base and strengthening our retail (and wholesale?) sales strategies.
We seek a consultant to help us review our current marketing efforts and put together a plan for attracting and retaining new customers.
Project Results
Although we are a nonprofit, we depend on mission-aligned earned income strategies to meet our budget. We need to raise funds to add additional staff to expand our work. Our two-pronged strategy depends upon both donor development and increased sales. This pro bono consultant would help us with the increase in sales.
Organization Description
Fair Trade Judaica, a young growing nonprofit, is building a fair trade movement within the Jewish community through the sale and distribution of Fair Trade Judaica products and community-wide education.
Required Skills/Experience
Familiarity with on-line sales, customer acquisition and retention
Understanding of fair trade as an alternative to traditional trade/sales
