Re-Branding Consultant

Scope & Deliverables

G-dcast stands at a branding crossroads. For various reasons, we believe that it is time to split our brand and our web presence into two new presences, for now we call these G-dcast and G-dcast JR, but new names are probably warranted.

This goal presents some challenges – creative, to be sure, but also strategic. For instance, we have the opportunity to partner with a major secular brand and want to avoid stepping on mines as we negotiate that conversation.

We are seeking a consultant to advise us from a place of deep experience about branding splits and mergers and how to navigate a big transition with our fan base, plan our marketing effectively in the new reality and think about our budget allocations. We are also interested in exploring new naming possibilities with someone experienced, but this is not our chief topic of concern at this time.

Project Results

As a result of this work, G-dcast will appeal more effectively to both our educators and adults AND our young parent audiences. We will communicate our mission more crisply, partner more easily, advertise more effectively and fundraise more successfully as a result.

Organization Description

G-dcast, located in San Francisco, is a new media production company focused on promoting basic Jewish literacy. Our goal is to give every Jewish child and adult the chance to learn the basics with zero barriers to entry.

Required Skills/Experience

Experience in branding/advertising with major media brands, especially those that have navigated a split in a brand (eg, Nick->Nick Jr)
Knowledge of media markets - especially children's media
Understanding of online marketing, esp. SEO/AdWords/social
Experience in Jewish world is a plus but not necessary