SEO/Google Ad-word Consulting & Training
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Overview
Scope & Deliverables
We feel that we are under-utilizing our $10,000 monthly Google Grant award. The consultant would help us identify best practices and train us to be able to execute at a more successful level to increase the effectiveness of our SEO and social media reach. Specifically, as a Google Grant recipient, we are eligible to receive an additional $30,000 per month in our Google Ad Grants account, equaling a total of $40,000 per month in free advertising if we are able to:
- Install Conversion Tracking and successfully track at least one conversion. The conversion cannot simply be a page view of our homepage, but must track a substantial action, such as a newsletter or volunteer sign-up.
- Spend at least $9900 of our budget for at least two different months over the last six months. They do not need to be consecutive months.
- Maintain an average account level clickthrough-rate (CTR) of 1% or higher over the past 6 month period.
- Complete an annual end-of-year survey and share impact/conversion data.
The consultant would train us to achieve the above milestones.
Project Results
We wish to take advantage of the $40,000 potential award and reach many more people with our posters and YouTube videos in order to build support for Israel's case as a Jewish democracy within secure, recognized borders.
Organization Description
Located in San Francisco, BlueStar's mission is to humanize perceptions about Israel. We use visual media to build support for Israel's case as a Jewish democracy within secure, recognized borders.
Areas of Expertise Being Sought
- SEO & Google Ad-word optimization
- Information Technology
- Social Media
- Website optimization
