Israel meet Mayor Gavin Newsom. Mayor Gavin Newsom meet Israel.

What's it like to introduce San Francisco Mayor Gavin Newsom to the State of Israel? Such was the task of Sam Lauter, Chair of the Northern California board of AIPAC and Principal for public affairs firm Barnes, Mosher, Whitehurst, Lauter & Partners. Lauter was Newsom's guide to Israel. And while he was touring, introducing Mayor Newsom and his staff to the country and its people, Lauter realized that information had to be put in context with what they already knew. And up until then, all they knew about Israel was what had been written in the American press. The following is an interview with Lauter on the subject at the Jewish Community Federation’s Business Leadership Council (BLC) Breakfast at San Francisco's Palace Hotel:

Article author and interviewer David Spark (@dspark) is a veteran tech journalist and founder of Spark Media Solutions, a firm that helps companies build their industry voice through storytelling. His technology report, The Spark Minute, can be heard every day on Green 960 and 910 KNEW in San Francisco.