Senior Manager, Content Marketing

ORGANIZATIONAL OVERVIEW 

The Jewish Community Federation and Endowment Fund (the Federation) of San Francisco, the Peninsula, Marin and Sonoma Counties is a philanthropic catalyst, connecting Bay Area Jews – of all ages, backgrounds, and perspectives – to the power we have as a community to improve the world. We partner with donors, organizations, and foundations to address the pressing issues facing our community and develop innovative strategies that result in a deep and lasting impact.

Our vision is a vibrant, connected, and enduring Jewish community that is a force for good locally, in Israel, and around the world. Our work is guided by the timeless Jewish values of kehilla (community), tzedakah (giving with just intention), and tikkun olam (repairing the world).

The Federation seeks highly motivated individuals with a variety of skill sets to build the next generation of Federation engagement. We are especially interested in forward-thinking, collaborative, and open-minded candidates who are willing to take risks, possess a high level of integrity, and model a positive attitude that inspires confidence.

POSITION SUMMARY

The senior content marketing manager will own the creation and direction of promoting content about our organization’s work, and human-centered storytelling across platforms and formats, with complete oversight and ownership of the organization’s website. These efforts will help increase web traffic, drive engagement, help generate donor prospects, and raise awareness about our organization’s impact at serving the Jewish community. Our ideal candidate is an experienced professional with demonstrable writing skills and website management expertise, who can optimize the best ways and channels to communicate complex topics that inspire and engage audiences.

ESSENTIAL FUNCTIONS OF THE POSITION

Content Development and Management

• In collaboration with the community impact, philanthropy departments, and marketing team, develop a content strategy tailored to meet the needs of target audiences across the organization and meet organizational goals
• Drive the development of stories and dynamic content that convey the impact made by the Federation’s strategic objectives
• Create and manage an editorial calendar
• Write relevant, engaging search engine optimized copy according to SEO
• Manage content distribution to online channels to increase web traffic
• Identify top-performing pieces of content, and repackage and repurpose them in other formats and mediums
• Oversee development of the organization’s annual report and other community studies
• Oversee content writers to ensure brand consistency
• Use content management systems to analyze website traffic and users’ engagement metrics, in order to inform ways to optimize
• Analyze content marketing tools such as Google Analytics to determine content effectiveness
• Work alongside the senior digital marketing manager to help create content for social media channels
• Track content marketing and design trends in order to recommend and implement innovative practices

Website Oversight and Management

• Serve as the owner of the organization’s website, overseeing all content creation, updates, and development projects
• Update all sections of the website
• Collaborate with marketing and departmental teams to plan and develop site content, style, and layout
• In partnership with the IT Department, develop, drive, and test website projects, updates, and new technologies
• Update the organization’s privacy statement, ensuring compliance with the latest regulatory requirements
• Work with community impact to ensure that content on secondary websites is in alignment with brand positioning and personality

EDUCATION OR TRAINING EQUIVALENT

• Bachelor’s degree required, degree in journalism, marketing, or relevant field preferred

QUALIFICATIONS (SKILLS, ABILITIES, LICENSES)

• 5+ years of relevant work experience including a proven track record in content creation
• Highly creative with strong writing skills and an editorial mindset who seeks to understand what audiences consume and how to create it
• Expertise with shaping and simplifying content to reflect the organization’s brand positioning and personality
• Experience with MS Office, WordPress, Drupal, HTML, and web publishing
• Hands-on experience with SEO and web traffic metrics; proficiency with Google Analytics
• Excellent writing skills in English
• Strong organizational and time-management skills
• Team player 

Compensation range: $115,000 – $125,000 

TO APPLY

Please send a copy of your resume with a cover letter. All applications and inquiries will receive a response and will be kept strictly confidential.

Salary commensurate with experience. Excellent benefits — medical, dental, vision, vacation, sick pay, holidays (including Jewish), and retirement plan.